Optimizing Job Postings and Feedback
Wonolo Redesign
Project Overview
Client: Wonolo
Duration: Ongoing
Team: Product Manager, Engineers, Data Analysts, Customer Success Advocates, and myself
Objective: Improve the job posting, reviews, and feedback system for both job requesters (Requestors) and job seekers (Seekers).
The Challenge
We needed to enhance the overall experience for both Requestors and Seekers on our platform. The goal was to make job forms, ratings, and feedback more intuitive and user-friendly. But we really didn't know where to start, there was no data and the information that we did have was severealy out of date.
The Approach
We focused on empathizing with users, defining the core issues, ideating solutions, prototyping, and testing.
The first step to understanding our users and identifying the core issues was to create a study/survey to connect with our larger audience.
Then from those learnings we would do a focused interview with selected users to dig deeper into the issues that we identified.
After that we could run a slim design sprint and work towards a solution.
Discovery
We ran a survey that we sent to 300 Job Seekers and 20 Job Requestors. The split was equal to 10% of each user group.
We made sure to diversify the individuals across gender, location, and work sector. We hoped that this would reduce a much bias as possible.
We then synthesized the information and created an interview script. We used that script to interview several participants from from the survey to dig a little deeper into the issue.
We end up identifying the following main issues.
We discovered that users struggled with the job ratings experience in general.
They didn't really know how to fill out the ratings form, It was a confusing.
They didn't seem to comprehend what was and was not important.
They didn't see how the information they were putting in effected the Job Seekers or weighed on the platform.
Define
Using the early data that we gathered we set up a lean design sprint. Though the sprint we created personas and early journey maps to identify specific pain points.
While working through the problem, it became evident that the issues with ratings and approvals were part of a larger systemic problem.
Unfortunately we were not in a space that allowed us to make the advancements we wanted to. That's pretty standard.
So we decided to create a path towards that glorious future state, and set the foundations for that with the work we were able to do right now.
Ideation / Design
Ideation Phase: Brainstorming SolutionsWe prioritized:Streamlining the job formRevamping the feedback processEnhancing the review systemPrototyping Phase: Developing Solutions
High-Fidelity Wireframes: We used high-fidelity wireframes to communicate our ideas effectively. Within those frames we had three major priorities.
Key Features
Testing /Validation
We conducted a diary study over 15 days with Requestors and Seekers, gathering raw feedback. The revised system was then beta-tested with a select group of clients.
Job Seekers
Job Posters
Conclusion & Next Steps
By addressing underlying issues and focusing on user-centric solutions, we enhanced platform usability and set the stage for future improvements. The positive feedback confirmed the effectiveness of our approach.
Future plan
Let's see how I
can help you
I was able to help Wonolo
I improve the job posting, reviews, and feedback system for both job requesters (Requestors) and job seekers (Seekers). What can I do for you?
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