Delta Dental
A quick look at personas
and story building
Project Overview
Client: Delta Dental
Duration: 1 Month
Team: Product Manager, Engineers, Data Analysts, CX, UXR, and myself
Objective: Identify personas and thier pathing and goals on the website.
The Bite
Delta Dental had not revised their Dental Provider portal personas in a verylong time. The business and others were making decisions based on old information that needed to get validated and verified.
The bite that I provide below are portions of the deck that outlined the Persona Outputs, as well as the recommendations and how we will use them.
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Personas
And Updated
Conclusion & Next Steps
We were able to provide updated personas to the Dental Provider Team. This was critically important to the roadmap for planning as well as CX and Marketing.
The work done with these impacted the strategic direction for numerous features, as well as inspiring new features.
Let's see how I
can help you
I was able to help Delta Dental
I improved an updated the Peronas for Delta Dental. How can I help you?
"Their strategic insights took our brand to new heights and sales."
"The team shows deep industry knowledge and innovation."
"Their technical skills helped us to grow past our competition fast."
"The brand team gave us insights that pushed our brand to new heights."
